Zhejiang Newhechen Co., Ltd. was established on April 5, 1999, with its headquarters located at No. 418, West Xinchang Avenue, Xinchang County, Zhejiang Province. Since its establishment, the company has developed into one of the core suppliers in the global animal nutrition and feed additive field. The nutrition products business (accounting for as high as 67.7% of revenue in 2024) in its business segment mainly focuses on feed additives.

In the feed industry, Newhechen is a globally renowned producer of vitamin products and one of the world's top four vitamin producers. The company has A complete and rich product portfolio. Its core feed additive product line covers vitamin A, vitamin E, vitamin D3, biotin, vitamin B5 (calcium pantothenate), vitamin C, methionine, taurine, tryptophan, and carotenoids (such as beta-carotene, cantharidin yellow, astaxanthin), etc. These products offer precise and efficient nutritional solutions for poultry, pigs, ruminants (such as dairy cows and beef cattle) and aquaculture, aiming to enhance animal growth performance, improve health and increase breeding efficiency.

The company holds a significant market position, with its production capacity of vitamin E (oil) ranking first globally. Meanwhile, it has been making continuous efforts in the field of amino acids. By 2024, its methionine production capacity had reached 300,000 tons per year, and it is actively working with partners to promote the construction of larger-scale liquid methionine projects to enhance its market competitiveness. As an innovation-driven enterprise, Xinhecheng, relying on its "Chemical +" and "biological +" technology platforms, continuously conducts research and development of green processes. For instance, the company has successfully developed plant-based feed-grade carotenoid products based on the lignosulfonate system to meet the market demand for sustainable and specific dietary requirements (such as halal) feed raw materials. In addition, its vitamin B5 and other products are also produced in a green way through biological fermentation technology, significantly reducing carbon emissions.

Xinhecheng aims to "provide adequate nutritional support for human health" and offers scientific animal nutrition solutions to address the pain points in the animal husbandry industry. At present, the company's products and solutions have served customers in over 100 countries and regions around the world, and it is an important force in promoting global healthy breeding and sustainable development